Hi, I'm Alissa.
I'm a UI/UX designer with 3+ years of experience shipping features & shaping user experiences. I aim to understand both user and business needs, and craft solutions that drive results for both.
Crossrope App Redesign: Creating a Personalized, Intuitive Experience
I redesigned Crossrope's home screen and navigation through research-driven decisions and iterative design, transforming an overwhelming interface into a clean, personalized experience. The result: 79% user approval, 47% higher engagement with the goal feature, and users who can finally find what they need.
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Crossrope Teams: Boosting User Engagement & Motivation through Accountability & Connection
I designed the Crossrope Teams feature to boost user motivation through social accountability and connection, and the results speak for themselves: 77% increase in users setting monthly goals, 37% increase in goal achievement, and 33% more jumps per user.
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Drizzle: Designing a Specialized Recipe App with Accessibility at its Core
A responsive web app I created to be the ultimate source for sauce recipes. I also did an accessibility-focused redesign after initially completing the project.
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Hidden Gems: Crafting a Native Mobile App to Discover Local Businesses
A set of native apps (iOS and Android) that I designed as a shop-local search platform to help consumers find local shops and restaurants.
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